Description: Montreal-based Aldo Group became one of the world’s biggest footwear retailers by anticipating trends, so when it came to the emerging crop of young consumers, its executives didn’t want to assume they could rely on the tactics that sold shoes to earlier generations. Source: FinancialPost.com Date: Sep 19, 2016 Link: http://business.financialpost.com/news/retail-marketing/forget-millennials-aldo-chain-is-seeking-a-foothold-in-emerging-gen-z-market Questions for Discussions: … Continue reading Forget Millennials, Aldo chain is seeking a foothold in emerging Gen Z market